Bitcoin ETFs Could Eclipse Gold Assets, Analyst Says

Bitcoin exchange-traded funds (ETFs) have the potential to eventually amass three times the assets under management of gold ETFs, according to Bloomberg ETF analyst Eric Balchunas. This projection hinges on a long-term shift in investor demographics and the evolving perception of Bitcoin as a store of value.
Balchunas highlighted that younger investors, who are more digitally native, are likely to adopt Bitcoin as a primary store of value as they accumulate wealth. He also noted that Bitcoin's volatility is decreasing, a key concern for many traditional investors. As Bitcoin's price behavior becomes more aligned with that of gold, larger institutions may feel more comfortable allocating capital to it as a safe-haven asset.
Despite Bitcoin's historical correlation with tech stocks, Balchunas described its current phase as "gold as a teenager," suggesting its relatively short history compared to gold's millennia-long track record. He also pointed to stronger sales and distribution efforts for Bitcoin ETFs, with financial intermediaries actively promoting them to clients, a level of enthusiasm not seen for gold ETFs. Balchunas clarified that this prediction does not signal the demise of gold, but rather a potential surpassing in terms of ETF asset category size. Recent fund flows show mixed results, with outflows in the days leading up to September 17, though cumulative inflows remain substantial.
By the numbers
Prices as of, September 20, 2026 ยท Data: CoinGecko
This is an AI-assisted summary. Original reporting by CryptoPotato.
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