Bitcoin Mainstream

Bitcoin is becoming increasingly accessible to everyday savers through traditional finance channels, allowing them to own the asset without having to download a crypto app or manage a digital wallet. This shift is driven by the growing availability of Bitcoin exchange-traded funds and the expanding role of financial advisers in offering crypto investments to their clients.

As a result, Bitcoin is entering the mainstream, with more people able to encounter the asset through their existing financial relationships. Advisers are playing a key role in this process, with 42% of those surveyed by Bitwise and VettaFi indicating that they could purchase crypto in client accounts, up from 19% in 2023. This increased access is also leading to greater adoption, with 32% of advisers investing clients' money in crypto in 2025, up from 22% the previous year.

The growing adoption of Bitcoin through traditional finance channels has significant implications for the broader crypto market. It suggests that the asset is becoming more widely accepted and integrated into mainstream financial systems, which could help to drive further growth and adoption. Additionally, the increasing role of financial advisers in offering crypto investments to their clients highlights the need for clear regulation and guidance to ensure that investors are protected and that the market operates fairly.

The expansion of Bitcoin into traditional finance channels is also being driven by the development of new products and services, such as spot ETFs, which provide investors with a more familiar and accessible way to invest in the asset. As the crypto market continues to evolve, it is likely that we will see further innovation and growth in this area, driving greater adoption and mainstream acceptance of Bitcoin.